On Message

Rebecca Santos Seetahal ’15 masters online marketing.

Rebecca Santos Seetahal ’15 is on a mission to elect authentic leaders to public office. As a senior federal campaigns associate at ActBlue, she helps candidates and elected officials use email, social media and websites to speak to constituents and learn about their communities, in real time.

“The candidates who won in 2018 are the ones who took social media and digital marketing seriously,” says Santos Seetahal, who’s pursuing a master’s in digital marketing to understand the space even better and prepare for future developments.

She credits Simmons with helping her find her own brand of authentic leadership. “Friends in classes and student organizations showed me it’s possible to lead effectively while being true to yourself.” She’s also thankful to Jyoti Puri, Jo Trigilio and other professors for their encouragement.